

Echelon was Yeppoon's first mixed-use residential development, located along the beachfront strip. Entering a market that had soured by many failed developers, Echelon's communication needed to be of an exceptional level. Echelon recorded the highest monthly rate of sale of any project in Yeppoon's history, largely due to a stringent process of target market identification and communication of target market values throughout all levels of branding collateral.
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