

Working alongside Resolution with a private consortium of developers (Leighton Properties, Grosvenor Properties, Citimark Developments, Ross Neilson Properties, DeMartini / Rohrig Constructions) Alloy Studio rebranded a previously derelict section of Brisbane's CBD.
This project was recently acknowledged by Brisbane City Council as a landmark private urban renewal project and resulted in exceptional retail space take up and vastly improved pedestrian activity in the area.
The project was unique in that there were two different branding phases. The planning phase was a simple brand and web portal for public information, where as the second aimed at expanding the brand to allow for a complete lifestyle connection to the area.
©Copyright 2009 Alloy Studio